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About Us

Based in London, JAM creates timeless childrenswear classics for every occasion, mindfully designed to prolong the life of a garment. Collections are highly focused on knitwear and print and feature natural yarns and fabrics. 

Our range is focused on Childrenswear, Girlswear & Boyswear - beautiful designs in natural yarns, knitwear & printed fabrics including cardigans, tops & dresses.

JAM is a family run business and all the garments we sell have been developed in house by us. We manufacture in the UK and in the EU and regularly visit the factories we work with. The design of many of our products starts on a domestic knitting machine, which our skilled partner factory designers then translate into industrially made garments.

Quality, timeless style, durability and practicality are always our priority. Prolonging the life of a garment and cutting waste are our key design principles. Some of our creations are unisex.


For product, press and wholesale enquiries please email:


Please visit us at the Hampstead Emporium where you can view and buy a selection of our designs. 

Wednesday - Sunday 11.00 - 17.30

12 Heath Street, Hampstead, London, NW3 6TE